Established in Istanbul, 1993, Tutku International Trade and Cosmetics Ltd. registered its trademark LAPİTAK in October 5, 1995 and gave start to the research for an effective foot care cream. Lapitak Foot Care Cream is born, after being selected among numerous formulas and began being produced in November 2002, following the completion of the necessary certificates given by the Ministry of Health.

We believe that the most important investment in life should be made towards our physical and mental wellbeing. At Lapitak, we aim to continue working with this principle and provide products that are of the highest standard without comprising quality. We are very proud to have been presented‘The Most Reliable Brand’ award by the Turkish Consumer Academy in 2008.  We believe this award solidifies our company principles and our company ethics and was a clear achievement recognising our expanding product range. 

The first product under our Lapitak banner was our Foot Care Cream. This was developed for the prevention of cracked heels, the irration and rashes associated with foot ailments, poor foot hygiene and the elivation of foot odour.  Within a short period of time, Lapitak Foot Care Cream has become one of the leading brands sold through the pharmacy network in Turkey and is now recommended by doctors and podiatrists for its efectiveness in remediating and preventing foot borne health issues. We are an active participant in health seminars and workshops. This is yet another way where we stay abreast of new developements and further promotes our core value to enhance our knowledge to better assist our customers.

Having gained the reputation as market leader and being recognised as a ‘model’ company within Turkey, our vision is set on replicating this success abroad and we have embarked on an international brand and distribution strategy. We have global ambitions to promote Latipak Foot Care Cream.  We aim to be the number one choice in foot care and propell our Lapitak Brand into the world arena.